Alex Grom — Senior
Multidisciplinary Designer

Designing scalable visual languages and idea-driven systems.

How I work

Every project is a system, not a set of deliverables. I move from abstract strategy to working digital reality in clear steps — so the result is logical, scalable, and owned by your team, not locked in my files.

Strategy & Identity Systems

It starts with research, not aesthetics. I dig into your market and positioning first, then build the visual language on top of it — core identity, typography, rules of behaviour. The logo is the visible part; the system underneath is what makes the brand defensible as you grow.

Digital-First Experience

Identity has to survive contact with the screen. I translate the brand into interfaces (Web & App) where every decision is backed by logic — hierarchy, states, components. Aesthetics and UX aren't a trade-off here; they're designed together from the start.

Guidelines & Assets

Handover is where most projects quietly fall apart. I prevent that by delivering a working system — guidelines, templates and components — so your team produces new materials quickly while staying perfectly on-brand. You leave the project independent, not dependent on me.

This logic runs through everything I do — from research to final assets.

Let's talk

The Method

8+ Years of Craft

A multidisciplinary background spanning brand identity, digital products and design systems. Every identity project starts with deep competitive and market research — I map the landscape before designing a single element, so the system is built on real positioning, not assumptions.

Systemic Thinking

Every pixel and every rule is backed by business logic. I build scalable design systems that adapt to your company's growth — and once the system is set, campaign content scales from idea to final fast, without losing brand consistency.

Quick Facts

Role Senior Designer / Founder & Art Director

Experience 8+ years of multidisciplinary practice

Approach Research-driven & Industry-agnostic. I specialize in deep-diving into complex markets to build logical, scalable solutions from the ground up

Expertise Brand Identity Systems, UI/UX Design, Product Packaging, and Design Engineering.

Tools Figma, Adobe CC (Photoshop, Illustrator, After Effects), Affinity, Spline, Claude, Midjourney.

Efficiency Accelerated research, automated asset generation, and rapid prototyping.

Output Not just static design, but automated systems for teams.

Want this logic applied to your brand?

A visual audit puts facts on the table — where your system leaks and where it could scale. No opinions, just findings.